[INFO]
COTTON
SOUND
-
SKINCARE
& BEAUTY
ROUTINE
[CLIENT]
Cotton Sound is an Italian company founded in 1981, specializing in the production of cotton-based products for personal care and the medical sector. Over the years, the company has expanded its portfolio to include items such as cotton pads, cotton buds, and hypoallergenic products, standing out for its commitment to quality, innovation, and sustainability.
Today, Cotton Sound is a trusted manufacturing partner for leading national and international companies. It collaborates with well-known brands such as Johnson & Johnson, Chicco, and Manetti & Roberts, while also developing private label lines for major large-scale retail operators, including Auchan, Conad, Esselunga, Selex, and Despar, among others.
The brand also benefits from strong media visibility, with television advertising campaigns promoted through Acqua & Sapone channels and featuring well-known Italian personalities such as Luca Laurenti, Paolo Bonolis, and Gerry Scotti.
This extensive network of partnerships and communication activities reflects Cotton Sound’s reliability and reinforces its position as a key player in the industry.
[PROJECT]
The project originated from the need to reorganize and modernize the brand, aligning its identity with the company’s current scale and positioning. The objective was to create a clearer and more coherent system, capable of improving communication effectiveness across a wide range of products and channels.
The process began with a strategic phase aimed at redefining the core elements of the brand, followed by the development of a complete visual identity. This included the redesign of the logo, the creation of a more contemporary visual language, and the application of the system across packaging, corporate materials, and digital platforms.
The project evolved into a broader communication framework, integrating multiple outputs and touchpoints. From product communication to campaign assets, visual content, and digital experiences, each element was designed to work within a consistent and scalable system.
The result is a flexible identity capable of adapting to different contexts while maintaining clarity, recognizability, and a strong visual presence.
